For this branding & packaging project, I've created a new Chocolate brand - "Shuga" - cake filled chocolate.
The brand is designed to convey a domestic, nostalgic, emotional vibe to the costumer -
The kind of vibe that you get from a good old-fashion home made cake!
The package containes a home made recipe for a cake that you can tear out and use.
In addition, i added a giveaway - A recipes notebook in which you can add the recipes that you get from the product package or you can write your own recipes.
The package containes a home made recipe for a cake that you can tear out and use.
In addition, i added a giveaway - A recipes notebook in which you can add the recipes that you get from the product package or you can write your own recipes.
Logo
Package design - front
Package Layout
Recipes Booklet-
write and clip your own recipes
or collect recipes from products packages
Recipes Booklet-
Inside pages Layout
