'Jones' is a new brand i have created as part of my design studies.
Jones is a chain store that sales Jeans in colors, approaching to an urban, young and unique audience.
Jones is a chain store that sales Jeans in colors, approaching to an urban, young and unique audience.
The target audience led me to the concept of bringing color splashes and shapes into urban scenes (using photography scenes of Tel Aviv).
the design is clean and restrained above surface.. but once the viewer takes a closer look, it reveals an urban, rough, colored city experience.
Logo
Business Card
folded in half
outside b&w, inside details in color
Paper Bag
Catalog
Catalog - inside
Stores contact information and adresses
Catalog - outside
Reveals a poster - the Jeans colors offered in the store written on the side of the poster
Reveals a poster - the Jeans colors offered in the store written on the side of the poster
Stickers
teaser before an opening of a new branch, that says "fresh paint / color"
